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Two blocks away from Grand Central Station

Retail Front Counter

Store Hours

M-F 7:00 a.m.  - 5:15 p.m.

Apparel Dept. Hours

M-F 9:00 a.m.  - 5 p.m.

228 East 45th street

4th Floor

New York, New York 10017

 

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Graphic Lab accepts major credit cards

Graphic Lab is a full-service New York printing company with commercial print services including poster and banner printing, short run & variable data printing, and t-shirt and apparel printing & embroidery. Whether it's a simple black & white document or full-color brochure or catalog, our experienced team is ready to meet your digital printing expectations. Located conveniently near Grand Central Station in Manhattan, NY, our messenger service can deliver a proof or final product to any location in the city. We serve clients in all New York City boroughs including Queens, Brooklyn, Staten Island, the Bronx, New Jersey, Connecticut and upstate New York and can mail deliver to any state in the US. Our staff has the skill-level and cutting-edge technology needed to match the speed and flexibility you require to finish in success.

Graphic Lab is more than just a printing shop – we offer variable data printing, high quality large format printing, custom short run digital printing, fine art printing, and design services. We offer the best service available and are ready to help you find the Creative Printing Solution.

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Large Posters Custom B&W or Color Event Prints •  Personalize a Holiday Gift

Exceptionally Quick Affordable Printing in New York City, Manhattan

Best Poster Sign Makers in New York, NY

Send a Clear Message with High Quality Poster Board Printing - Visit our poster store

Bulk Poster printing our speciality.

When you need the best place to print a large format poster or a poster mounted or laminated poster, Graphic Lab is ready to meet your custom poster printing needs. Print a single full color family portrait or a short run of poster advertisements for your marketing campaign. Our inks and printing substrates provide superior color and archival quality. We can provide you and your company with best outdoor quality poster printing in New York City at a very affordable cost. With our speedy in-house messenger service Graphic Lab can create and deliver your project in record time. Messenger delivery is available within NYC or we can arrange shipping to you.

Call (212) 682-1815 today to get a free quote or visit our location in Manhattan, NYC to see our Poster samples. Messenger delivery is available within NYC or we can arrange shipping to you through FedEx office print and ship

Creative custom full color poster display boards

  • 60" wide full color poster

  • 8"x10" - 48"x96" Full color printing of sign posters

  • Any size Gig posters rolled in a tube for easy transport

  • 8x10 Full color printing of c-print posters

  • A0 posters, A1 Posters, A2 Poster printing

  • Printed online posters with easel

  • Presentation poster art printed

  • 20x24 Powerpoint PDF poster printing

  • Tradeshow poster printing

  • Scientific poster printing cheap

  • 24x36 Trial posters and graphics

  • 22x40 Music event Gig posters

 

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6 Elements to consider when designing Event posters

 

Event posters are usually the first piece of media created for an event. Posters can be powerful in creating excitement & interest for your event if done correctly. At Prior booking we see many event posters that all incorporate different elements, some focus on text whilst others focus on imagery. What should you focus on when designing your poster?

We'll be focusing solely on digital, posters can come in a variety of formats if your end goal is print and distribution. Here are 6 elements you should consider when designing your poster for the web. 

 

Goal

What am I trying to achieve? This should be the first thing you ask yourself before you get to the design stage. More often than not, your overall goal directly determines the outcome of any piece of media you create. Are you looking to generate excitement or promote a sale? The message you're trying to convey should be clear and should remain at the front of your mind during the entire design process. Similarly to any business endeavor, having goals also allows you to track the success of your poster. Are you getting more customer engagement? Have you had an increase in ticket sales directly after the poster was made public? Depending on the size of your event will determine if this is necessary or not. If your poster is part of your content strategy, then analyzing the results will prove invaluable. If your business/event is smaller, then this may not be as important. However, it is useful to know how your audience responded in case you create more posters in the future.   

 

Audience

Staying on the same topic, it's imperative that you understand your audience. With why out of the way, you need to think about the who. Who are you designing this for? If you're hosting/planning the event then you should already have a good idea of the audience that will be attending. If you're hiring or seeking external help for the creation of the poster, you must ensure that they know exactly who they're designing it for. Different audiences effect decisions dramatically from imagery to color choices. Each audience will react to media differently making it important to identify your audience accurately. If your event is the first of its kind than this may be more difficult as you don't have previous attendees to analyze. In this case, we recommend you take the time to plan your goals and consider what audience would appreciate your event the most. Place yourself in your customer shoes.

Imagery

 

Imagery

can be a great way to stand out and make an impact. Whether used as a background image or as a subtle addition in the foreground; images attract attention. If you're including an image onto your poster, you need to make sure that it is of high quality. The last thing you want is to have a well-thought-out design with a blurred, pixelated logo at the bottom. It's important that you match colors that are on the page. A colorful bright page will look unsightly if there is a white image with a dense black border in the middle. Whilst this seems like a no-brainer, it would surprise you how many brands still do this. Also, ensure that it's relevant. You may have a really amazing image of a forest but if your event is space-themed it will look out of place. It's usually clear what your theme is by the event.  poster above is a great example of how you can tell a theme quickly through the use of imagery. There is a lot of individual images yet they all work together to convey space, despite this, all the information is clearly visible. 

 

Colour

Color is arguably one of the most important elements when it comes to visual design. A good pallet will grab the audience's attention without overloading them with conflicting colors. Creating a colored poster also enables the use of branding (think Cokacola & Red). Your choice of color can also have an impact on user emotion.

 

Josh Beadon from Zoucan Design explains the emotion behind colours, Read it here

It's important to plan your colors carefully and account for any images you may want to include. 

Format and structure

Format and structure

can often be overlooked with emphasis on making everything look pretty and neglecting the positioning of important elements. Graphic poster highlights how the positioning of images, logos and text can create an easy to read, visually pleasing poster. They have segmented the text into sections: left being important dates, centre explaining ticketing information and acts on the right. This allows you to quickly glance and see each relevant piece of information clearly and with ease. 

Sometimes less is more. It's important for your audience to know as much as they can, but they need to know the important details first. Your audience won't be care that Steve is doing a 20-minute talk at his cake stand, they will care about the event location & date. Trivial or miscellaneous information can be better left to social updates. 

 

Text

Text plays an important role in displaying both information & getting your message across to your audience. Print text is different to digital. If you think of billboards, for example, you must ensure that the text is gripping, engaging and stands out from a long distance. Digital is slightly different, the image isn't blown up and enlarged. This means you're able to add more text as there's less need to catch everyone's attention. You must, however, ensure that your font and size is easily readable. you also need to ensure that your text stands out in the foreground. 

Graphic poster is a great example of how text can greatly impact the final design. Using bold and engaging titles you are immediately able to see who it's by, what the event is called and more importantly the date. The theme of the text also follows the suit of Christmas with an overlaying snowflake texture. The important details are showcased at the bottom, are clearly visible and can be read easily due to the font choice and white color scheme.  

A well-designed and thought through event poster can be a great asset in encouraging excitement and engagement. Make sure to take these elements into consideration when creating your posters.